What’s more, the entire motorcycle was almost 100% American-made in Minnesota and Iowa. Taking inspiration from the automobiles of the 1930s, the new Victory has curves in all the right places. Retro design themes swept across the V92C from tank to tail. If that wasn’t enough, the new Victory V92C boasted a unique, head-turning appearance. It featured modern engineering that resulted in a smooth, fast, and reliable power that outclassed everything Harley-Davidson had on offer. But there was more to this exciting new model than size. The new kid on the block featured a 1,507cc V-twin engine, making it the largest displacement cruiser on the market at the time. In the same year, Polaris pulled the covers off of a new American cruiser: the V92C. Polaris decided to capitalize on that demand by offering a more affordable, yet still American made, product.
Big American cruisers were (and always will be) popular, but consumers were looking for another manufacturer to buy from, rather than buying into the Harley-Davidson dream.ĭuring the mid-90s, motorcycle sales were soaring, and the likes of Harley-Davidson were experiencing an unprecedented sales boom. Polaris learned that there was room in the market for something to rival Harley-Davidson. To do that, the company embarked on a market research exercise that produced interesting results. Polaris Industries, a company renowned for building power sports products such as jet skis, ATVs, and snowmobiles, announced plans to enter the motorcycle arena. The concept behind Victory first emerged in 1994. This is the short history of the greatest American brand that could’ve been. And just when things were starting to get really exciting for the brand, Polaris went and pulled the plug. It breathed a breath of fresh air into a stagnant market right when it needed it most.
While many riders may state that the market is already saturated with American-style cruisers, Victory offered something different. Or rather, the departure of Victory left a hole in the market that still hasn’t been filled. When the Victory story came to an end in 2017, the brand left behind a legacy.
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